Growing a Culture of Diversity and Inclusion

The Challenge:
Walmart’s Global Office of Diversity is focused on developing the Next Generation Walmart through creative initiatives to hire, develop and retain diverse talent.

They needed a brand to connect all the groups it represents in a meaningful way, and by doing that, communicate to the organization the role that the Global Office of Diversity plays in preparing Walmart for the future.

Solution:
The brand we developed included a logo that is:

• Versatile enough to use on a variety of collateral materials and in various media
• Global and multicultural
• Unifying for the Associate Resource Groups, minority groups, so they can be tied together in a meaningful way

Additional materials included:

• A brochure for recruiting fairs that focuses on their work in  the workforce, workplace and marketplace
• An annual D&I report for internal and external audiences to show the progress they have made in creating a diverse and inclusive culture, as well as Walmart’s commitment to continue making a difference for all employees.

Results:
Results will be measured by monitoring:

• Acceptance rates of job offers
• Results from annual employee survey to gauge minority engagement and employee understanding of the value a diverse and inclusive environment creates
• Senior leadership’s support of on-going programs
• Comments from recruits