Transforming a Brand
Explore a brand refresh for The McIntosh Group, a Tulsa-based architecture firm, and unify three different websites into one to leverage and grow the brand.
The site needed to be designed to accommodate a shift to content marketing and serve as a central hub for all social media outlets. The firm specializes in rolling out new architectural designs for national chains with multiple locations and in bringing all locations within ADA guidelines, so it was crucial that the site be ADA compliant.
During interviews, clients unfailingly raved about McIntosh’s ability to transform multiple retail locations for them with a streamlined, process driven, approach.
The brand needed to reflect not just the transformation, but the efficiency of the McIntosh process, so we streamlined the brand message and the visuals to reflect that — a simplified color palette and an icon system to visually show their services.
The new identity, with a strong focus on red, was incorporated into their collateral, signage, website and e-newsletter. The website is mobile friendly and ADA complaint. To further stress the importance of ROI on marketing dollars being spent, the new site makes it easy to identify new leads and track who downloaded white papers or subscribed to the e-news. With this information, the business development team can anticipate potential clients’ needs and reach out to them with relevant, tailored content.
“This website really amplifies what I am able to do in my job,” raves The McIntosh Group Director of Business Development Karen MacCannell. “When meeting a new client, I can immediately take them to a place on the website that demonstrates our approach to their project types, and accurately relates the culture of our firm.”
“McIntoshTransforms.com is more descriptive of what our company really does,” McIntosh Founder and CEO Lanny McIntosh said. “We work with people who want to transform their businesses to reflect a consistent brand or update them to meet ADA requirements. We design and manage that process for them using creative problem-solving, technology and program management.”