Crafton Tull
Managing the Brands for an Acquisition
The Challenge
Create a unified firm after an ENR Top 500 architectural/engineering firm bought a large architectural firm.
The Solution
Developed a brand that unified the look and created one voice for the company. Created new collateral materials, advertising campaign to announce the acquisition and new name, and a direct mail campaign that highlighted the personality of employees and created a dialogue with clients, as well as showed the expanded expertise.
More Branding provided graphic design services.
Results
Increased the number of proposals that made it to shortlist by 59.1 percent, compared to a national average of 47 percent for similar firms; created a buzz and generated media interviews; generated new projects with construction costs totaling $72 million.
