Freese Architecture

Growing a Firm

The Challenge

A midwest-modern architecture firm wanted to broaden their geographic reach and build their brand.

The Solution

After determining this firm’s points of differentiation, ZIa developed a three-year, comprehensive marketing plan to build the brand. The final report also included benchmark’s from other firms to measure the success of the programs.


Knowing what makes them different from other firms has empowered Freese Architecture to create conversations that will
grow their brand recognition and expand their client base.