Sparks
Putting a Firm on the National Stage
The Challenge
Grow the brand of an Oklahoma architectural firm to achieve national recognition for their sports portfolio.
The Solution
Using a one-two punch, the solution included a public relations and marketing campaign. Worked with media outlets to drive attention to keystone projects and gain exposure in national sports publications that the target audience read. The cornerstone of the marketing campaign was a series of “how-to” papers that walked athletic directors through the process of renovating or building a sports facility.
Results
The firm’s keystone project was ranked number one in several online polls by sportswriters and coaches and the requests to propose on Division I athletic facilities increased dramatically.
More Branding provided graphic design services.
This project received an IABC Bronze Quill Award of Excellence and a Tulsa ADDY.
