The McIntosh Group
Transforming a Brand
The Challenge
Explore a brand refresh for The McIntosh Group, a Tulsa-based architecture firm, and help them articulate their expertise so potential clients could understand the value they delivered.
The Solution
Conducted client interviews to discover the true brand differentiation for this firm then developed the brand message and visuals to reflect it. Of course, as a firm that has a specialty in ADA, the website is mobile friendly and ADA compliant.
Results
After the new website launched, traffic doubled in eight months, with the average session nearly quadrupling and the bounce rate decreasing by 35.7 percent. Lanny McIntosh, CEO, says the staff now speaks consistently to potential clients about who they are and what they do.
“This website really amplifies what I am able to do in my job,” says The McIntosh Group Director of Business Development Karen MacCannell. “When meeting a new client, I can immediately take them to a place on the website that demonstrates our approach to their project types, and accurately relates the culture of our firm.”
Mark DeMoss provided web development services and More Branding provided graphic design.
