Walmart: Diversity & Inclusion
Creating the Best Place to Work
To develop the Next Generation of leaders, Walmart’s Global Office of Diversity focuses on creative initiatives to hire, develop and retain diverse talent. They needed a brand to connect all the groups it represents in a meaningful way, and by doing that, communicate to the organization the role that the Global Office of Diversity plays in preparing Walmart for the future.
The new brand included a logo that is versatile, global and multicultural. It will be used to unify the Associate Resource Groups, minority groups within the company, so they can be tied together in a meaningful way. Tactics also included a recruiting fair brochure that focuses on the workforce, workplace and marketplace; and an annual D&I report to show progress made in creating a diverse community.
Results are being measured by monitoring the acceptance rates of job offers, results from annual employee survey to gauge minority engagement and employee understanding of the value a diverse and inclusive environment creates, as well as senior leadership’s continued support of on-going programs.
More Branding provided graphic design services.